You sold ₦1.2m this month.
Your actual profit was ₦184,000.

What quietly eats your money

Revenue looks great. These six line items decide whether you actually made anything.

• Failed deliveries

  Pay-on-delivery rejections cost you courier fees both ways, and the packaging never comes back.

• Payment fees

  1.4–1.5% plus flat charges quietly shave off the top of every card or transfer sale.

• Discounts

  That 20% off on half your orders is a permanent price cut you never budgeted for.

• Ads

  Ad spend per order can eat more than half of what you have left after costs.

• Packaging & delivery subsidy

  Free delivery and nice packaging are real naira leaving your pocket per order.

• Overhead

  Rent share, data, staff and your own salary still have to come out of the margin.